The problem facing cigarette manufacturers decades ago involved tragic deaths and bad publicity, but it had nothing to do with cancer. It had to do with house fires. Smoldering cigarettes were sparking fires and killing people. The tobacco industry insisted it couldn’t make a fire-safe cigarette that would still appeal to smokers, and instead promoted flame-retardant furniture — shifting attention to the couches and chairs that were going up in flames. But executives realized they lacked credibility, especially when burn victims and firefighters were pushing for changes to cigarettes.
So Big Tobacco launched an aggressive campaign to “neutralize” firefighting organizations and convince these far more trusted groups to adopt tobacco’s cause as their own, according to a Chicago Tribune investigation. The industry poured millions of dollars into the effort, doling out grants to fire groups and hiring consultants to court them. These strategic investments endeared cigarette executives to groups they called their “fire service friends.” “To give us clout, to give us power, to give us credibility, to give us leverage, to give us access where we don’t ordinarily have access ourselves — those are the kinds of things that we’re looking for,” a Philip Morris executive told his peers in a 1984 training session on this strategy.
The tobacco industry’s biggest prize? The National Association of State Fire Marshals, which represented the No. 1 fire officials in each state.
How it happened
A former tobacco executive, Peter Sparber, helped organize the group, then steered their national agenda, according to the Trib’s investigation. He shaped their requests for federal rules requiring flame retardant furniture and fed them tobacco’s arguments for why altering furniture was a more effective way to prevent fires than altering cigarettes. For years, the tobacco industry paid Sparber for what the marshals mistakenly thought was volunteer work. The Chicago Tribune discovered details about Big Tobacco’s secretive campaign buried among the 13 million documents cigarette executives made public after settling lawsuits that recouped the cost of treating sick smokers.
These internal memos, speeches and strategic plans reveal the surprising and influential role of Big Tobacco in the buildup of toxic chemicals in American furniture.

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